Three hundred days before the International Olympic Committee (IOC) selects a bid city for the 2018 Games, Annecy 2018 launched its official merchandise Thursday, available at several points of sale and in the e-store accessible via www.annecy2018.com.
The initial range of official merchandise available in Olympic bid colours includes T-shirts, caps, umbrellas, key rings, bracelets, writing kits, etc. According to a press release, there are also several premium products showcasing local skills and know-how, such as the “legendary” Opinel knife and the Angel des Montagnes brand, partnering Annecy 2018 with a perfumed candle.
A particular favourite among nature sports enthusiasts, a recyclable water flask made by the “world famous” SIGG brand, is in the collection.
The initial range, which will be released gradually throughout the fall, will be added to during the winter and spring.
The Annecy 2018 merchandise available in the online store will also be on sale at the Tourist Offices of the sites featured in the official bid, as well as in numerous partner sales outlets and various temporary locations set up at future events. Over the next few weeks more than 100 official sales outlets will be set up throughout the territory, said the press release.
Edgar Grospiron, CEO of Annecy 2018, said Thursday, “above all, this range of merchandise is a response to the massive support we are getting from the French population. It’s totally in phase with the spirit of our bid, with its focus on sport, nature and youth. What is more, we are fortunate to have the second-to-none expertise of our marketing partners, which we are currently putting to good use in our bid book”.
