Spain’s leading aviation carrier, Iberia, has become Madrid 2016’s 68th Corporate Sponsor, according to an announcement Wednesday by the bid committee.
The partnership will help promote Madrid’s bid for the 2016 Summer Olympic Games. The bid will reach four million Iberia Plus members, the 335,000 people who visit the airline’s website daily, and more than 22,000 employees who represent the company throughout the world.
Support offered by Iberia also includes a plane bearing the Madrid 2016 official logo to transport the Madrid 2016 delegation to Copenhagen next month. Iberia will also fly a second plane to Copenhagen to transport further members of the delegation and the media, said a press release.
Madrid 2016 head Mercedes Coghen said, “Iberia is an ambassador for Spain throughout the world and we are delighted to have them as our sponsor. Our list of corporate partnerships is outstanding and very impressive. Their support underlines the extensive support we have from all corners of Spanish society for our bid. It shows how much everyone in Spain wants to host the best Games ever”.
